PPC Marketing Specialist

Job Description

Company Overview and Summary Position:

Our successful Fintech firm is constantly growing, and we are looking for a PPC Marketing Specialist to join our global team. Your crucial role will be responsible for targeting traffic, maximizing conversions, and optimizing ROI through paid advertising campaigns with the aim of achieving our key performance metrics and business goals.

Responsibilities:

• Develop and execute PPC strategies in accordance with the company’s marketing objectives, target audience, and budget allocation.
• Conduct market analysis and audience segmentation to identify campaign opportunities.
• Plan, launch, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
• Create and optimize ad copy, landing pages, and ad extensions.
• Monitor campaign performance, budget pacing, and key metrics such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Conduct ongoing bid management and optimization to maximize CPA and ROI targets.
• Utilize bid management tools, automated rules, and bidding strategies to adjust keyword bids, ad positions, and budget allocation based on performance data and market trends.
• Implement A/B testing and methodologies and test different ad formats. 
• Measure campaign performance through a tracking mechanism and tags.
• Generate regular reports and dashboards and make data-driven recommendations.
• Collaborate with internal teams and coordinate together for the brand messaging and user experience.
• Stay abreast of the industry trends, algorithm updates, and best practices in PPC advertising, search engine marketing (SEM), and digital marketing.
• Continuously seek opportunities to leverage new features, technologies, and emerging platforms.

Requirements:

• Bachelor's degree in marketing, business, or a related field.
• Proven experience in PPC campaign management, preferably in the fintech or financial services industry.
• In-depth knowledge of PPC platforms and tools, including Google Ads, Bing Ads, Google Analytics, and bid management platforms (e.g., Marin Software, Kenshoo).
• Strong analytical skills with proficiency in data analysis tools and techniques to interpret campaign performance metrics and make informed decisions.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and effectively communicate insights, recommendations, and results.
• Detail-oriented mindset with a focus on accuracy, optimization, and continuous improvement.
• Certifications such as Google Ads certifications or Bing Ads accreditations are desirable but not required.
• Results-driven approach with a track record of achieving or exceeding performance targets and KPIs.

What we Offer:

• Birthday off + birthday gift.
• Happy Hour Fridays.
• Biscuits, fresh fruit, and snacks daily.
• Summer and Christmas Party celebration.
• Discount on specific medical treatments.
• Paid holidays.
• Collaborative and supportive work environment.

How to apply:

If you're looking for a place where your work and input truly matters and you can contribute to the growing company's direction, Capital Solutions Ltd is the place for you. Apply now to join our team by sending your CV and cover letter in English on  job.4f6l2@jobsolutions.recruitee.com
 . Your input is a pivotal and crucial role to us.